Fashion: Black N Ugly Look Book Spring ‘12

Designer: @doperifa | Male Model: @laidback_j | Female Model: @_bhris | Line: @blacknugly

Sherifa Gayle, Creator of Black N Ugly Clothing, has taken 2012 by storm, and we have barely entered the second quarter!!  She is keeping us fly with her fresh, innovative, powerful designs.  We always say with a powerful name such as “Black N Ugly”, you have no choice but to be a pretty impressive line.  Yesterday April 2, 2012 Ms. Gayle unleashed the Black N Ugly Spring ‘12 Look Book upon us, and boy did the social networks enjoy that! Retweets and Facebook updates galore! Go see what all the hypes about at www.blacknugly.com and feel free to make a few purchases while you are there. Enjoy!

Winning Woman: Rifa

[ @dopERifa ]

So Rifa wanted to play the modest role. What she didn’t tell you guys is that she is the CEO of a very successful clothing line titled Black N Ugly.  The line promotes positivity amongst the african american community.  The name alone grabs your attention, but the concept behind the name is so much deeper than most will be able to grasp. These are only a few of the many reasons why we chose the lovely Rifa to be our Winning Woman for Black History Month.

Fashion: Black & Ugly Passion Red Bracelet

images courtesy of @blacknugly

A blend of reds with a splash of orange/white. Spiral balls, dotted heart pendants and a charm that says “made with love”, every unique piece. Only a few are available, all handmade. In check out please let us know if your wrist is small or large.

Click here to purchase.

mySONGisRADIOready Fashion Show Recap

Saturday July 23rd - The mySONGisRADIOready Fashion Show hosted by Sherifa Gayle & Willie Brown, took place at Leather Lounge in Harlem.  The venue was filled with models, designers, make-up artists, stylists, as well as friends and family of everyone participating in the show.  Four amazing designers showcased their work that night, one of which included the host Sherifa Gayle’s line Black & Ugly.  All the designers and models brought their A game.  It’s safe to say the crowd was pleased with the eye candy provided.  About halfway through the show, 4 girls from the audience were chosen to see who had the best runway walk.  Each girl did an amazing job on the runway, but the winner won a free drink.  The girls had a great time on the runway.  From the response we received, all of our guests enjoyed themselves at the show.  Special thanks to Sherifa for working with Yes Sir Ent. on the fashion sow.  Also a special thanks to Black, founder of mySONGisRADIOready, for putting the entire event together. 

Fashion: Black & Ugly

Black & Ugly Clothing was founded in December 2008 by Sherifa Gayle. Sherifa wanted to start a pro-black line with a message representing her people’s past struggles, present accomplishments and their future endeavors. An Afro- centric inspired line that caters to the urban sense and beyond. Hip, cool and diverse BU is here to praise influential individuals while inspiring others while being socially and politically conscious.

Sherifa hosting the Black & Ugly fashion show.

When people first see the name Black & Ugly, they ask, “Why not black and beautiful?”  Sherifa wanted to take something that is frowned upon and turn it into something positive; it’s all irony.  Where black and beautiful sounds all too cliché, Black & Ugly demands attention and fuels fire in the blood, daring people to repeat two separate hated words, both together, making them pure again. 

Black is definitely not ugly, but because we as a people have been hearing it for so long, we have all begun to believe it. “I often tell people I am NOT saying black IS ugly, it’s that we have allowed continued thinking that these two words are associated with each other and means nothing good. So with that said, I wanted to take it and change one mind set at a time. All my pieces have a meaning to them, it’s clothes that make a statement; not just a logo or a tagline. I’m not here for free advertisement across your chest, I want you to speak without saying a word. The name is a shock but the clothes bring calm.” “There aren’t many brands that go the ‘black pride’ route even though all urban brands cater to Black people,” Sherifa says.  It’s more than a name, its about fueling negativity with an abundance of positivity. BU is not only an acronym for Black & Ugly, but it also holds a double message in telling the wearer to “Be You” and embrace your culture and history in everything you do including the clothes you wear.

-Make a Statement. BU.

I love the entire statement behind the line.  I just purchased my “Young Gifted and Black” pins and I’m loving them.  This is such a powerful line just because of the name BLACK AND UGLY.  If you say that name doesn’t catch your attention you’re telling a bold face lie.  I remember at one point Sherifa was considering changing the name and everyone including myself agreed she should NOT change it.  Anyone who has achieved anything great in this life has dealt with their fair share of criticism.  People fear what they do not understand.  As long as Sherifa continues on her path she will definitely make history with her line.  It’s not just the line, its the type of person Sherifa is.  She’s the female that uses her intelligence instead of her looks to get ahead.  The funny thing is if she wanted to be one of those girls who used their looks to get ahead, a good amount of females would be out of business.  You women should be thanking her, lol.  Please look to hear more from Sherifa and her line Black & Ugly.  I will definitely be purchasing more items from the line in the near future.  YES SIR SUPPORTS BLACK & UGLY!!

Below are a few pics of what the line has to offer. Enjoy!

Web: www.blacknugly.com